The Ministry of Research, Science and Technology commissioned the development of the Future Food Roadshow. Its nationwide tour is being undertaken and managed by The National Science-Technology Roadshow.
The Future Food Roadshow offers visitors an opportunity to explore the food they eat — and the food they might eat in times to come.
The food we eat holds meaning in many ways: it is of cultural significance, it carries ethical and ecological implications; it impacts our individual and collective health; and it affects New Zealand’s unique position as a primary producer, exporter and innovator.
A future kitchen is used to make these relationships visible, and enable people to see personal impacts and potential issues.
The objectives for the exhibition include:
- To show how science adds value to food and is behind the scenes of most food in New Zealand
- To explore how continued innovation is essential for the food industry
- To explore how food and nutrition is likely to be increasingly personalised, and that this presents opportunities and challenges for consumers and for business
- To challenge people to question how food is presented to them – and the choices they make around food
- To let people explore how food choices are agricultural, political and ethical choices
The ideas presented in the Future Food Roadshow are based on thorough research in collaboration with a wide group of stakeholders. The key challenges for food production, human and environmental health have been identified, and innovative research projects attempting to tackle these challenges are a major focus.
The challenges of the future are presented as opportunities to develop creative responses through science, nutrition, and decision-making.
The approach is exploratory rather than explanatory. Visitors are encouraged to interact with digital touch screens, to question their attitudes to food, science and the environment.
A range of media is used, according to the best possible delivery:
- To place a food within several layers of context, animated long-form timelines take the visitor through a series of background stories before resolving on a question that points to the future.
- Touch-screen interactives let the visitor access information to a level they control. An array of exciting science stories are embedded within engaging, intuitive interfaces.
- Large-scale graphic panels present a landscape of opportunity and challenges to the scientists and consumers of the future.
- An opportunity lets visitors have their say in an interactive survey that reflects back the accumulated results so far.
- These media are set within an engaging, immersive context that includes a high-tech future kitchen where visitors engage with interactive ‘appliances’; opportunities to explore the wider issues around food.
- The look and feel of the exhibition is clean, fresh, inviting, and future-focussed.